Modern monetization within reach of every software business
Our view
Tech companies have reinvited consumer commerce by eliminating friction from the buyer experience: express reordering, 1-click checkout, contactless payments & just-walk-out. Now, most businesses can deliver an elegant checkout to their customers, both online and offline.
A similar transformation has taken place in B2B software - but only for the big companies. Leading SaaS companies have achieved a step-function improvement in monetizing end-user demand. Products like Slack, GitHub, Hubspot, and Figma use more precise pricing & packaging models, delivered via better buyer experiences. As a result, they can serve their entire market, and drive in-account expansion: additional seats, additional consumption, higher tiers, and add-ons.
To do so, these platforms build their own monetization infrastructure - which requires deep integration of billing and user access control. Monetization sits at the heart of a business and has tentacles into many departments.
Most software businesses cannot make a similar investment, and miss out on growth. At UserHub, we hope to level the playing field. To do so, we are reimagining user management and subscription management to put modern monetization within reach of every software business.