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UserHub blog

Articles on software monetization, company updates & more.

  • Patrick Rafferty

    9 min read

    The Origin Story of Self-Service Buying & Transparent Pricing

    founder essay

    In 2016, OpenView introduced the concept of 'Product-led Growth' to describe software companies that embrace self-service models and transparent pricing. The approach is rooted in a buying revolution that started a century earlier. In 1916, Clarence Saunders, the founder of Piggly Wiggly, opened the first "self-service" grocery store. He faced several challenges in designing a minimum-viable store.

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  • Patrick Rafferty

    3 min read

    Basecamp prices for the Fortune 5,000,000, not the Fortune 500

    pricing strategy

    Complex SaaS pricing models are fashionable. Basecamp founder Jason Fried made the case for simple at SaaStock Austin.

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  • Patrick Rafferty

    3 min read

    UserHub Secures $3.2 Million in Pre-Seed Funding to Help SaaS Startups Monetize

    companyupdates

    We are excited to announce our $3.2m Pre-Seed funding round led by 468 Capital. Other investors include Mischief Capital, Tokyo Black, GTMfund, Lorimer Ventures, Nomad Cap, and Alumni Ventures.

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  • Patrick Rafferty

    8 min read

    End of 6% Commission era upends misleading Pricing Model used by Zillow, Portals

    pricing strategy

    Zillow's 15-year reign as the leading real estate portal is in jeopardy. With the era of 6% commissions coming to an end, Zillow's monetization model will need an overhaul. Costar Group, 3x the size of Zillow Group, believes their Homes.com portal can unseat Zillow in 3 years.

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  • Patrick Rafferty

    4 min read

    Microsoft Office 365 reaches 400m Paid Seats

    insights

    Microsoft 365 hits 400m Paid Seats. Business Copilot is now generally available as a product add-on. Morgan Stanley Analyst estimates $10bn in additional revenue by end of year 2025.

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  • Patrick Rafferty

    11 min read

    How Per-User Pricing Continues to Drive SaaS Growth

    insights

    Defining and exploring per-user pricing, the most used pricing model in SaaS—including benefits, drawbacks, examples & more.

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  • Patrick Rafferty

    9 min read

    Modern SaaS Subscription Management Defined

    guides

    A guide to modern SaaS subscription management that analyzes how leading SaaS companies have reimagined subscription-based monetization.

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  • Patrick Rafferty

    5 min read

    Seat Management: Member Trials to capture the Long Tail

    insights

    Workspace level trials are common in SaaS - Member-level trials are an under-used tools.

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  • Patrick Rafferty

    5 min read

    Slack’s Fair Billing Policy Kickstarted the Era of Modern Seat Management

    insights

    Slack kicked off the era of product led growth (PLG) in 2015, and the $28bn acquisition by Salesforce in 2021 was one of the largest in SaaS history.

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  • Patrick Rafferty

    3 min read

    Introducing UserHub, a User-Based Billing Platform

    companyupdates

    Silas and I are excited to introduce UserHub, a User-Based Billing Platform that helps Subscription SaaS companies turn Users into Revenue.

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  • Patrick Rafferty

    5 min read

    The Secret Weapon of Viral SaaS: The User Initiated Upgrade

    insights

    When many people think of pricing and packaging, they think of a static pricing page. However, of equal importance is how the monetization journey is designed to maximizes the probability that would-be users become paying-users. Picking your moment to monetize is critical.

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  • Patrick Rafferty

    7 min read

    How to Build a Team Admin Portal for Product-led-Growth (PLG)

    guides

    In this article, we walk through five key questions to help you design a Team Management Portal that unlocks product-led growth.

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