Patrick Rafferty
9 min read
The Origin Story of Self-Service Buying & Transparent Pricing
founder essayIn 2016, OpenView introduced the concept of 'Product-led Growth' to describe software companies that embrace self-service models and transparent pricing. The approach is rooted in a buying revolution that started a century earlier. In 1916, Clarence Saunders, the founder of Piggly Wiggly, opened the first "self-service" grocery store. He faced several challenges in designing a minimum-viable store.
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3 min read
Basecamp prices for the Fortune 5,000,000, not the Fortune 500
pricing strategyComplex SaaS pricing models are fashionable. Basecamp founder Jason Fried made the case for simple at SaaStock Austin.
Read morePatrick Rafferty
3 min read
UserHub Secures $3.2 Million in Pre-Seed Funding to Help SaaS Startups Monetize
companyupdatesWe are excited to announce our $3.2m Pre-Seed funding round led by 468 Capital. Other investors include Mischief Capital, Tokyo Black, GTMfund, Lorimer Ventures, Nomad Cap, and Alumni Ventures.
Read morePatrick Rafferty
8 min read
End of 6% Commission era upends misleading Pricing Model used by Zillow, Portals
pricing strategyZillow's 15-year reign as the leading real estate portal is in jeopardy. With the era of 6% commissions coming to an end, Zillow's monetization model will need an overhaul. Costar Group, 3x the size of Zillow Group, believes their Homes.com portal can unseat Zillow in 3 years.
Read morePatrick Rafferty
4 min read
Microsoft Office 365 reaches 400m Paid Seats
insightsMicrosoft 365 hits 400m Paid Seats. Business Copilot is now generally available as a product add-on. Morgan Stanley Analyst estimates $10bn in additional revenue by end of year 2025.
Read morePatrick Rafferty
11 min read
How Per-User Pricing Continues to Drive SaaS Growth
insightsDefining and exploring per-user pricing, the most used pricing model in SaaS—including benefits, drawbacks, examples & more.
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9 min read
Modern SaaS Subscription Management Defined
guidesA guide to modern SaaS subscription management that analyzes how leading SaaS companies have reimagined subscription-based monetization.
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5 min read
Seat Management: Member Trials to capture the Long Tail
insightsWorkspace level trials are common in SaaS - Member-level trials are an under-used tools.
Read morePatrick Rafferty
5 min read
Slack’s Fair Billing Policy Kickstarted the Era of Modern Seat Management
insightsSlack kicked off the era of product led growth (PLG) in 2015, and the $28bn acquisition by Salesforce in 2021 was one of the largest in SaaS history.
Read morePatrick Rafferty
3 min read
Introducing UserHub, a User-Based Billing Platform
companyupdatesSilas and I are excited to introduce UserHub, a User-Based Billing Platform that helps Subscription SaaS companies turn Users into Revenue.
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5 min read
The Secret Weapon of Viral SaaS: The User Initiated Upgrade
insightsWhen many people think of pricing and packaging, they think of a static pricing page. However, of equal importance is how the monetization journey is designed to maximizes the probability that would-be users become paying-users. Picking your moment to monetize is critical.
Read morePatrick Rafferty
7 min read
How to Build a Team Admin Portal for Product-led-Growth (PLG)
guidesIn this article, we walk through five key questions to help you design a Team Management Portal that unlocks product-led growth.
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